[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.amos-ova.cz\/strategicky-management-predstavuje-jistou-konkurencni-vyhodu\/#Article","mainEntityOfPage":"https:\/\/www.amos-ova.cz\/strategicky-management-predstavuje-jistou-konkurencni-vyhodu\/","headline":"STRATEGICK\u00dd management p\u0159edstavuje jistou konkuren\u010dn\u00ed v\u00fdhodu","name":"STRATEGICK\u00dd management p\u0159edstavuje jistou konkuren\u010dn\u00ed v\u00fdhodu","description":"Strategick\u00fd management je pova\u017eovan\u00fd jako souhrn ve\u0161ker\u00fdch aktivit zam\u011b\u0159uj\u00edc\u00edch se na formulov\u00e1n\u00ed dlouhodob\u00fdch z\u00e1m\u011br\u016f firmy. Podle slovn\u00edku vojenstv\u00ed se jedn\u00e1 o \u010dinnost mimo dohled nep\u0159\u00edtele. Jedn\u00e1 se o integr\u00e1ln\u00ed sou\u010d\u00e1st celkov\u00e9ho \u0159\u00edzen\u00ed podniku, kter\u00e1 se st\u00e1v\u00e1 v\u00fdznamnou konkuren\u010dn\u00ed v\u00fdhodou. Strategick\u00fd management \u2013 jedn\u00e1 se o proces, v\u00a0r\u00e1mci kter\u00e9ho prob\u00edh\u00e1 proces p\u0159\u00edpravy a realizace rozvojov\u00fdch z\u00e1m\u011br\u016f, […]","datePublished":"2025-03-07","dateModified":"2023-04-29","author":{"@type":"Person","@id":"https:\/\/www.amos-ova.cz\/author\/#Person","name":"amos-ova.cz\n","url":"https:\/\/www.amos-ova.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/4b051168bd2ace843d503d3432ebc4a96ac13303845197b3f2a2634cb21029f6?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/4b051168bd2ace843d503d3432ebc4a96ac13303845197b3f2a2634cb21029f6?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"amos-ova.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.amos-ova.cz\/wp-content\/uploads\/img_a314308_w1894_t1525115150.jpg","url":"https:\/\/www.amos-ova.cz\/wp-content\/uploads\/img_a314308_w1894_t1525115150.jpg","height":0,"width":0},"url":"https:\/\/www.amos-ova.cz\/strategicky-management-predstavuje-jistou-konkurencni-vyhodu\/","about":["Podnik\u00e1n\u00ed"],"wordCount":402,"articleBody":"Strategick\u00fd management je pova\u017eovan\u00fd jako souhrn ve\u0161ker\u00fdch aktivit zam\u011b\u0159uj\u00edc\u00edch se na formulov\u00e1n\u00ed dlouhodob\u00fdch z\u00e1m\u011br\u016f firmy. Podle slovn\u00edku vojenstv\u00ed se jedn\u00e1 o \u010dinnost mimo dohled nep\u0159\u00edtele. Jedn\u00e1 se o integr\u00e1ln\u00ed sou\u010d\u00e1st celkov\u00e9ho \u0159\u00edzen\u00ed podniku, kter\u00e1 se st\u00e1v\u00e1 v\u00fdznamnou konkuren\u010dn\u00ed v\u00fdhodou.Strategick\u00fd management \u2013 jedn\u00e1 se o proces, v\u00a0r\u00e1mci kter\u00e9ho prob\u00edh\u00e1 proces p\u0159\u00edpravy a realizace rozvojov\u00fdch z\u00e1m\u011br\u016f, kter\u00e9 maj\u00ed dlouhodob\u011bj\u0161\u00ed povahu. Jedn\u00e1 se o z\u00e1m\u011bry, jen\u017e maj\u00ed pro podnik rozhoduj\u00edc\u00ed v\u00fdznam a jejich\u017e c\u00edlem je dosa\u017een\u00ed p\u0159edem stanoven\u00fdch strategick\u00fdch c\u00edl\u016f. Jedn\u00e1 se o syst\u00e9mov\u011b \u0159\u00edzen\u00fd proces, jeho\u017e d\u016fle\u017eitou podstatnou z\u00e1le\u017eitost\u00ed je p\u0159edev\u0161\u00edm pru\u017en\u00e1 reakce na zm\u011bny, obrana podniku p\u0159ed nebezpe\u010dn\u00fdmi hrozbami a vyu\u017eit\u00ed v\u0161ech mo\u017en\u00fdch a vhodn\u00fdch p\u0159\u00edle\u017eitost\u00ed pro budouc\u00ed \u010dasov\u00fd horizont a budouc\u00ed rozvoj firmy.Podstata strategick\u00e9ho managementu:\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Strategick\u00fd management ukazuje sm\u011br, kter\u00fdm se podnik vyv\u00edj\u00ed.\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Pomoc\u00ed n\u011bj lze vymezit strategick\u00e9 sm\u011bry podniku.\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Umo\u017e\u0148uje podniku orientovat se na konkuren\u010dn\u00ed prost\u0159ed\u00ed.Obsah strategick\u00e9ho managementu:\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Zam\u011b\u0159uje se na ur\u010den\u00ed dlouhodob\u00e9ho z\u00e1m\u011bru podniku, p\u0159ij\u00edm\u00e1n\u00ed takov\u00fdch rozhodnut\u00ed, kter\u00e9 povedou k\u00a0napl\u0148ov\u00e1n\u00ed podnikov\u00fdch c\u00edl\u016f.\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Spad\u00e1 zde pl\u00e1nov\u00e1n\u00ed, rozmis\u0165ov\u00e1n\u00ed, organizov\u00e1n\u00ed a \u0159\u00edzen\u00ed podnikov\u00fdch zdroj\u016f, rovn\u011b\u017e tak\u00e9 jejich \u00fa\u010delov\u00e1 spot\u0159eba.\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Soust\u0159ed\u00ed se tak\u00e9 na \u0159\u00edzen\u00ed vztah\u016f mezi podnikem a okol\u00edm tak, aby z\u00a0toho m\u011bl podnik ur\u010dit\u00fd prosp\u011bch, ale aby nebyly naru\u0161eny vztahy s\u00a0dodavateli, odb\u011brateli nebo ve\u0159ejnost\u00ed.\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Sna\u017e\u00ed se nal\u00e9zt soulad cel\u00e9ho organiza\u010dn\u00edho syst\u00e9mu podniku.\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Vyjad\u0159uje postoj v\u016f\u010di konkurenci \u2013 jak, kdy, kde, komu a pro\u010d by m\u011bl podnik \u010delit.V\u00fdhody plynouc\u00ed ze strategick\u00e9ho managementu:\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 definuje posl\u00e1n\u00ed podniku a ur\u010duje sm\u011br jeho v\u00fdvoje,\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 pova\u017euje se za konkuren\u010dn\u00ed v\u00fdhodu,\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 standardizuje rutinn\u00ed \u010dinnosti,\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 vymezuje hrozby a p\u0159\u00edle\u017eitosti podniku,\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 stanovuje z\u00e1kladn\u00ed c\u00edle podniku a cestu, jak t\u011bchto c\u00edl\u016f firma dos\u00e1hne,\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 upravuje a zp\u0159es\u0148uje vizi, posl\u00e1n\u00ed a c\u00edle,\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 vytv\u00e1\u0159\u00ed ur\u010dit\u00e9 soci\u00e1ln\u00ed jistoty podniku,\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 poskytuje informace o podnik\u00e1n\u00ed.                                                                                                                                                                                                                                                                                                                                                                                        4.3\/5 - (12 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"STRATEGICK\u00dd management p\u0159edstavuje jistou konkuren\u010dn\u00ed v\u00fdhodu","item":"https:\/\/www.amos-ova.cz\/strategicky-management-predstavuje-jistou-konkurencni-vyhodu\/#breadcrumbitem"}]}]